Rachael Higginbotham, Marketing Director
In its third year, the Real Men Wear Pink campaign raised over $43,000 to support the American Cancer Society Making Strides Against Breast Cancer of Baton Rouge. Throughout the month of October, 21 prominent area men participated in the campaign, raising funds and encouraging the women in their lives and in the community to take action in the fight to end breast cancer.
Mark Staley, Director of Postlethwaite & Netterville (P&N), was the campaign’s top fundraiser, gathering $14,066.27 to support the Society’s breast cancer initiatives. To help Staley meet his goal, P&N hosted a slime challenge and several firm leaders agreed to wear pink (slime). Employees cast their votes for the leader they wanted to see slimed and the individual with the most donations was slimed in front of the employees in the Baton Rouge office. And, if Staley met his fundraising goal (which he did) P&N’s Managing Director & CEO also agreed to get slimed.
“We are grateful to all of our Real Men Wear Pink candidates for lending their voices to our cause,” said Christina Grantham, Community Development Manager for the American Cancer Society. “Not only did they wear pink everyday throughout the month of October, but they raised awareness about breast cancer and made a huge commitment to raise funds to help save more lives from the disease. Those donations allow the Society to help save lives from breast cancer through early detection and prevention, innovative breast cancer research, and patient support.”
“I wear pink in honor of my mother and mother-in-law, who are both breast cancer survivors. I want to personally thank everyone for the incredible support and helping eradicate breast cancer,” said Staley. “I am proud to join the American Cancer Society in support of their lifesaving work by serving as a candidate in the Real Men Wear Pink campaign. This is a cause I personally believe in, and I’m happy to do what I can in support of the Society’s efforts.”
In addition to Staley, the 2017 Real Men Wear Pink candidates who reached their $2500 goal and beyond include: Steve E. Webb, Jr., President and CEO of Neighbors Federal Credit Union; Tim Barfield, President of CSRS, Inc.; John Davis, Shareholder with Baker Donelson Firm; Ryan Haynie, owner of Haynie and Associates; Mike O’Neal, owner of Big Mike’s Bar and Grill in Denham Springs.
According to the American Cancer Society Cancer Facts & Figures 2017, an estimated 252,710 women in the United States will be diagnosed with breast cancer and an estimated 40,610 will die from the disease this year. In Louisiana, an estimated 3,320 women will be diagnosed this year and 620 will die from the disease. Breast cancer is the second leading cause of cancer death in women, and it is the most common cancer diagnosed in women other than skin cancer.
It’s not too late to make a donation to the Making Strides Against Breast Cancer walk in Baton Rouge. Visit MakingStridesWalk.org/BatonRougeLA to help the Society continue saving lives. For free breast cancer information and resources or to donate, visit the American Cancer Society’s website at cancer.org or call 1-800-227-2345 anytime, day or night.
Postlethwaite & Netterville, APAC (P&N) helps businesses and individuals across the country shape clearer paths forward. Backed by 65+ years of experience, we are one of the largest CPA and consulting firms in the Gulf Coast region and the only Top 100 U.S. firm based in Louisiana. With over 450 professionals providing assurance, tax, consulting and technology services, we have one purpose: creating clear, simplified pathways for clients' success. Learn more at www.pncpa.com.
About the American Cancer Society
The American Cancer Society is a global grassroots force of 2 million volunteers saving lives in every community. As the largest voluntary health organization, the Society's efforts have contributed to a 25 percent decline in the cancer death rate in the U.S. since 1991, driven by less smoking, better treatments, and earlier detection. We're finding cures as the nation's largest private, not-for-profit investor in cancer research, ensuring people facing cancer have the help they need and continuing the fight for access to quality health care, lifesaving screenings and more. For more information, to get help, or to join the fight, call us anytime, day or night, at (800) 227-2345 or visit cancer.org.